With a photography career spanning over a decade, Joe Friend has developed a sought-after creative style rooted in creating purpose-driven imagery and delivering memorable experiences. His work has earned him opportunities to shoot campaigns for global brands and editorials for national publications, but what he values most are the relationships he has made and the experiences he’s shared with some of the industry's most talented and inspiring individuals.
Joe's creative philosophy is reflected in his authentic yet playful style, which uses bold colors, directional lighting, and human connection to tell a brand's story. He is committed to continuously seeking new ways to innovate and inspire, and his work is a testament to his dedication, creativity, and collaborative spirit.
On set, Joe cultivates an atmosphere that is welcoming, professional, and above all, FUN! Collaboration is key, egos are left at the door, and the person in front of the camera gets to choose the music, setting the stage for a playful and creative shoot.
Joe's impressive client list includes brands such as The North Face, Procter & Gamble, Forbes, and PepsiCo, speaking to the impact of his work. Despite his achievements, Joe remains forever humbled by his journey and passionate about photography, always seeking new ways to push boundaries and create impactful imagery.