Date & Tuition
September 23 - October 31, 2013
Advanced Intensive is the final step of Career Training. It's where you learn how to be a real pro. Think of it as the
launching pad for the rocket of your career. Packed with instruction designed to help you hit the ground running,
Advanced Intensive is a six-week, state-of-the-art course that takes your photography and business skills to the professional
level. We've designed it for the student who wants to build a portfolio, create a marketing plan, and learn to work professionally
with the latest digital technology. It's just as intense, just as brimming with in-depth training and skill development as Summer
Intensive and Pro Studies. But your photography goes up another notch, or more likely several notches, as you refine your vision
and master the latest technologies.
Just as importantly, you learn how to promote yourself and run a profitable photography business. If you aspire to support yourself
with your photography, these skills are just as critical as your skill behind the lens. That's why we hire cutting-edge business
instructors to teach you the most current and effective strategies. You learn about copyright and licensing from former presidents of
the American Society of Media Photographers. You learn how to promote yourself online from authors of books on social media. Nationally
acclaimed graphic designers teach you the importance of a polished, consistent graphic identity. In other words, you learn how to be
a pro from the pros.
Advanced Intensive is broken into three key areas:
Business and Marketing is where you learn how to make a photography business that
works for you. You develop a business plan, understand your CODB or cost of doing business, and learn the advantages of becoming a
sole proprietorship, corporation, or LLC. By course's end you're fluent in the business of photography. You know how to negotiate
rates and terms, and speak confidently about copyright, contracts, and licensing.
You also learn how to most effectively promote your work. Thanks to the Internet and social media, it's never been easier to market
yourself—or more confusing. We'll teach you how to avoid time-wasting digital thickets and utilize the most powerful and
efficient outreach tools available. From social media to blogs to your own website, there's a world of potential out there. We'll
show you how to do it right.
Emerging Technologies introduces you to the latest technological and creative breakthroughs. Photography constantly
evolves. So should you. New equipment, software, and techniques appear at a dizzying rate, but we teach you everything you need to
know to make them work for you. With more camera bodies now offering HD motion capture, video is increasingly in demand and
photographers are scrambling to learn it. We'll teach you the latest in multi-media, including how to create compelling videos and
time-lapse imagery from scratch. No scrambling required.
Portfolio Development is the final piece of the professional puzzle. How you show your work can make all the
difference between sale and rejection, whether it's in a gallery, to a client, or on your website. You learn the design skills
to make your images and promotional materials look their best. You're given a mock photo assignment to complete from start to
finish, with instructor feedback every step of the way. Guest lectures from top professionals in the editorial, portrait, and
commercial photography fields help you understand exactly what creative directors and photo buyers are looking for. Thanks to
all of this, plus critiqued portfolio-building and one-on-one mentoring from the school's founder, you leave RMSP with your best
possible image collection—and the confidence and skills to make it better with every shoot.
Great photographers have mastered their craft. Successful photographers have mastered their business. At RMSP we teach you how to do both.