Now that you have mastered the fundamentals of photography and decided on an area of interest, the next step is Advanced Intensive, where you work to create a portfolio, define a marketing strategy and increase your knowledge of working professionally with digital technology. Think of it as the �on ramp,� where you get time to structure your business and polish your appearance before hitting the road.
Aside from the high-quality education you receive in AI, the course also offers something else that is characteristic of every RMSP course. That �something� is a supportive learning environment in which each person is unique, and where our instructors treat everyone�s goals and ambitions as if they were their own. Working in this environment�for six full weeks�before taking the step out on your own is an incredible way to start a career.
In this course, you gain invaluable experience working with digital technology, and develop a better understanding of how you�the professional photographer�can use this technology to your advantage. You gain information you will rely on from the first minute you start your new career. Utilizing the industry standard software for image editing, Adobe Photoshop CS3® and its image management counterpart, Adobe Lightroom�, you learn to fine-tune your workflow. Starting with digital capture and progressing all the way through output and file archiving, you gain a clear road map of how to operate as a professional in the digital environment. You become more familiar with the benefits of specific file formats and learn to embrace the RAW format as a means of expanding your capabilities.
Perhaps one of the most valuable things you gain during AI is the opportunity to build your portfolio in an environment that allows you time to think creatively, while having the resources available to bring your ideas to life. Whether working in the studio in order to create a specific image, or in the digital lab making prints to show potential clients, our instructors lend you their knowledge, personal experiences and constructive feedback. This period of time, when you are surrounded by fellow photographers who are just as eager to succeed as you are, allows you to be inspired and to turn that inspiration into action.
Just like the digital skills you learn, the business and marketing knowledge gained in AI will work for you immediately. Discussions of the tools that are most effective when marketing yourself help you understand why it is important to self-promote and how and where to go about it. You design an overall marketing strategy, which pays close attention to the �5 Ws and H� of marketing: Who, What, When, Where, Why and How. By October 17, you are open for business. Whether returning to your hometown, or setting up shop in a new market, the skills you gained over six weeks in Advanced Intensive prepare you for the road ahead.
Immersion Is Key
Removing all the distractions from the learning process and focusing solely on one subject is an incredible way to learn. At RMSP, our brand of education is based on the idea that when you are focused on learning, the outcome is progress. In AI, the entire focus is on your progress. We help you develop your portfolio, digital skills and marketing plan so you are ready to meet the world head-on. The schedule is intense. AI classes are held six days a week, and those are long days, jam-packed with information. We create this environment with the outcome�your success�in mind. Having watched thousands of graduates over the last 20 years achieve the success they were after, we believe that immersion education works.