The Evolution of Technology and Expression

Talk about getting inspired!!  I just watched an amazing video on how Time Magazine plans on engaging its modern day audience with new technological capabilities available with the ipad, and soon all tablet reading devices. If you want to know where this interactive, media savvy society is going you should check out this video and article.

I am not only inspired as a soon to be avid tablet user (heck, I have been watching the news, movies and television on my computer for a few years I am ready), but I am also excited as a photographer. Times are changing faster than we can imagine or grasp. We don’t need to hold our ground or make a choice. What we need to do is begin to realize that technology is providing us with more tools than we have ever had before to express ourselves as we see fit.

Come on, how many times have you found yourself in an extraordinary setting where you wanted to capture the moment, but the moment was moving and a still image just didn’t do it justice?  How do you think your imaging trends will change if you invite video into your toolkit just as in the past you invited a new lens? I can almost promise you that your still photography will change and strengthen as will the ways you engage with your world.

We embrace change here at RMSP. We absolutely love the effect that a photograph can have on people. Still photography is and will always be one of the most dynamic ways to document/interpret the world around us. But we are open to exploration too. We have already incorporated video instruction into our Advanced Intensive course in our Career Training Program. And soon you will see it offered in our other programs as well. There is a lot to show you and we look forward to seeing how you see.

Check out how two of our employees have incorporated video into their photography world.
Athena Lonsdale

Forest Woodward

5 thoughts on “The Evolution of Technology and Expression

bill rugen

great vids. i thought athena’s was especially beautiful. nice use of the still every now makes a great anchor point.

Profile photo of Mel Mann


Why is it that photography must be merged with video? I don’t hear painters or sculptors or glass blowers discussing how to embrace this technology in their fields other than as an educational tool. Is it because these two technologies appear to be so related? Is it just the visual aspect of both? I feel still photography and video are two different crafts intended to present the world in different, although seemingly similar, ways. Stills give me a reason to think about an image, contemplate the reason it was created and build an understanding in my mind of what I’m really seeing. Video mostly seems to tell me what I’m seeing and attempts to interpret the scene for me; useful for a documentary or educational tool but for other images not leaving me time to think.

Profile photo of Marcy James


Hey there Mel,
I think your comparisons are a little bit of a stretch. Painters, sculptors and glassblowers use entirely different tools physically. A video camera and a still camera are much closer in their relationship technically. Also, the former (painting, sculpting, and glassblowing) are what I would, in general, consider to be ‘additive arts,’ whereas both video and photography are ‘subtractive arts.’ There is an enormous difference, I agree, between video and still photography and I don’t believe that the power of a still image will ever go away. In fact, I think that its power will ultimately strengthen as video becomes more prevalent in society. I do believe, however, that if one is open to learning new things, that I would not hesitate to explore what options can be discovered with recording motion. I consider it as an expansion of your tool box. Just as some photographers see better in black and white than they do in color, some photographers will see better in stills than they do in motion. What I find really exciting is that you don’t have to choose. You may find yourself in the middle of a pristine landscape and a majestic still photograph depicting the vastness of place and a sense of quiet might be what you want to share with your audience. In another moment, you may find yourself sitting beside a beautiful flowing river and your experience of sitting there is heightened by the sound of the water and perhaps the sound of a bird with an unique call. Or you may be able to record a fawn wading in an eddy in the river. The point is that you now have access to communicating more effectively which senses you are looking to arouse in your audience. I always appreciate your input Mel. Keep it coming!

Profile photo of Mel Mann


Wasn’t it Michelangelo who said he simply chips away (subtracts) the stone that isn’t necessary…?

I’m still muddling through this in my mind, biased because I don’t do video, but can certainly appreciate the power of each means to communicate a story. Computer technology has reduced any bright line separating the two media to a grey smudge but I guess my thinking isn’t about tools per se. It’s about intent. Your point about senses is a good one in that video (when created this way) adds aural stimulation to visual without seeming contrived, whereas a still presentation with audio would (not the Muzak in galleries but intentional audio for a collection). Depending on my desired presentation I might choose one means over the other, just as I might chose to paint on a photo to enhance a particular element.

Probably what I’m waving my arms around about is the feeling of forced collision I’m getting as a photographer, that “photography” as a craft now must include “videography” to be whole. It’s the synthesis of the two I’m rebelling against, I guess. Be great to hear more perspectives on this.

Alexia Plourd

What¡¦s Taking place i am new to this, I stumbled upon this I’ve discovered It positively useful and it has helped me out loads. I am hoping to give a contribution & help other users like its aided me. Good job.

Comments are closed.