Judy Herrmann of Herrmann + Starke, www.HSstudio.com, creates imagery for advertising, editorial, and corporate clients. A past president of ASMP, an Olympus Visionary, and recipient of the United Nations IPC Leadership Award, Judy was named one of eleven "photographers you should know" by Rangefinder Magazine. Her inspiring seminars on photography and business have helped thousands of photographers. Through one-on-one consultations and her blog, www.2goodthings.com, she helps people grow creatively and financially rewarding businesses.